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On the phone

Camera phones arenít just for taking pictures anymore. Some providers of lead-retrieval technology have created software that turns the devices into scanners.

The key-chain scanner from ScanEventThe key-chain scanner
from ScanEvent

Aside from offering a little keychain scanner for collecting encoded badge information, the ScanEvent system from event marketing/management company Global Executive (www.globalexec.com) uses advanced Optical Intelligence technology, created by Scanbuy, which allows exhibitors to use their camera phones to capture lead data.

"The show producer pays to license the software; exhibitors download the free application to their cameras," says Leonora Valvo, president of Global Executive. The retrieval system is totally online, she notes, so whether exhibitors use the keychain scanner or their camera phones, the lead information is sent directly to the web.

Click here to read the full article from Meetings & Conventions Magazine

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